Google SEO Statistics That Every Search Marketer Should Read

Are you looking for ways to generate more website queries for your business? Want to better understand SEO, and how it can benefit your company?

SEO Stats 2020

  1.  93% of online experiences begin with a search engine. 

2. Google currently holds 90.1% of the total search engine market share (Google + Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon. 

3. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. 

4. 81% of people perform some type of online research before making a large purchase. 

5. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.

6. 72% of online marketers describe content marketing as their most effective SEO tactic. 

7. 75% of people never scroll past the first page of search engines. 

Oh, you just did a search for the phrases that relate to your business and came up on the second page of Google search results? That’s a bummer. But getting highly-targeted visitors to your website is overrated, right?

8. 61% of internet users do research on a product online before making a purchase.

9. The average first-page result on Google consists of 1,890 words.

10. Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

11. 70-80% of people ignore paid search results, choosing to only click on organic search results.

12. Bounce rates increase by 50% if your website takes 2 seconds extra to load.

13. Conversion rates fall by 12% for every extra second that it takes your website to load.

Mobile SEO Statistics for 2020

If you thought that mobile-friendly sites were “unnecessary”, I think it’s safe to say that Mobilegeddon proved you wrong.

On April 21, 2015, Google rolled out an algorithm update that hurt the search rankings of non-mobile-friendly sites in mobile search results. In other words, if your website ranked first in Google for “Denver pizza shop” when searching from your mobile device, but was a pain in the ass to navigate through on your phone, then it wasn’t going to stay there for long.

Mobile search rankings are more important than ever, and will only grow increasingly important over time.

  1. As of 2015, more searches are done every day on mobile devices than desktops.
  2. mobile devices are generating 50% Of all traffic.
  3. 87% of smartphone users use search engines at least once a day. 
  4. 40% of ecommerce sales during the 2018 holiday season came from a smartphone. 
  5. The average U.S. adult spent 3 hours, 35 minutes on their phones every day in 2018. 
  6. 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load. 

Google CTR Statistics

  1. The #1 result in Google’s organic search results has an average CTR of 31.7%.
  2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
  3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.
  4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference.
  5. Only 0.78% of Google searchers clicked on something from the second page
  6. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title.
  7. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range.
  8. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword.
  9. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words.
  10. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%.
  11. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description.

 GOOGLE LOCAL SEARCH STATISTICS

1. 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.

2. 46% of all searches on Google are seeking local information.

3. 97% searched online to find a local business 

4. As of June 2018, Google accounted for over 72.47% of all global desktop search traffic, followed by Baidu at 13.47%, Bing at 7.64%,  and Yahoo at 4.74%. 

local SEO stats by market share

5. 86% of people look up the location of a business on Google Maps

6. 72% of consumers, who search for local businesses, end up visiting stores within five miles.

7.  97% of people find out more about a local company through the internet in 2017.

8. Among these consumers, 12% search for a local business on a daily basis. This is a slight increase from 2016, where 11% searched for local businesses daily.

9. 92% of searchers will pick businesses on the first page of local search results.

10. 46% of all Google searches are local. The same article revealed that 60%)of the people who search for local business use smartphones. 

11. During holiday seasons, 76% of consumers prefer shopping in physical stores.

12. 70% of customers visit a store based on information found online.

13. 56% of local stores are yet to claim their local listing on Google. It is free to list business in either Bing Places for Business or Google My Business.

14. More than 50% of ‘near me’ searches result in a store visit.

15. Between 20% and 25% of organic traffic converts to a lead.

16. Search beats social media by more than 300% as a traffic source.

inbound marketing sales and conversions

17. Companies dedicate 9% of their marketers’ time to SEO. In return, they convert 15% of the leads to sales. The study shows that marketers use 16% and 11% of their time on Social Media and email marketing respectively. Yet, they only realized 13% and 11% in conversions.

18. 61% of digital marketers treat search engine optimization as a top priority.

19. 85% of retailers rated Search Engine Marketing as the most effective acquisition tactic. A majority of retailers trust SEM. Retailers rated SEM higher than direct mail (15%) and offline advertising (8%).

20. 61% of marketers value ranking high on search engines.

your local customers are online

Mobile Search Trends & Statistics

21. 67% prefer businesses whose apps or mobile sites target their location.

22. 50% of people who conduct mobile searches for a local business will visit the store within one day.

23. More than three-quarters of searches for local businesses on mobile devices end up buying from local stores.

23. 33% who use mobile phones to search for local companies are looking for the location.

24. Almost 2 of 3 smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Takeaway: This is a clear sign that local searches have a positive influence on in-store traffic. This highlights the importance of having a consistent local business marketing strategy. Ensure that your business is listed on Google MY Business with a consistent name, address, and phone number.

25. An average mobile user spends about 4 hours a day on their smartphones.

26.  52.2% of all web traffic worldwide originated from mobile phones.

27. By 2021, mobile devices will influence over $1.4 trillion in locally based sales.

28. 65 percent of people use their mobile phone in their buying moments.

29. 71% of customers look to confirm the address before visiting a new store.

30. 75% of smartphone owners use search first.

Importance Of Reviews For Local SEO Marketing

example of local reviews

31. Today, more people give importance to online reviews than ever before. BrightLocal’s 2018 Local Consumer Survey revealed that a majority of consumers would regard a local business highly based on positive online reviews. 73% of consumers trust a business based on positive reviews.

32. An average consumer reads seven reviews to develop an opinion about a company.

33. 88% of local clients trust reviews.

Takeaway: Online reputation management is important. It can be your biggest asset if managed well. It can also turn out to be your worst liability.

Google also gives weight to reviews in local rankings. Looking to generate more Google reviews?

Developing a search engine strategy is no longer an issue for debate. Local SEO has the potential of bringing you more customers.

Going by these statistics, it is clear that millions of consumers use local searches on a daily basis to find local products and services.

So, if you haven’t optimized your business for Google local search, you are failing to take advantage of this significant opportunity. The above trend suggests that more consumers are looking for local businesses.

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