Guest posting has many benefits. When you write guest posts for high-quality websites, you build authority and grow your backlink profile. Backlinks improve your SEO and boost your search engine results ranking by telling search engines that those quality sites vouch for your content. If you want to rank highly in the search results, guest posting needs to be part of your strategy.
In this article, I’ll walk you through a simple process that will allow you to ethically scale your guest post outreach and land the best opportunities.
Sizing Up the Competition
Before you start, you need to know how many guest posts to aim for to make a piece of content rank on Google. Follow this simple process to get a ballpark figure.
First, do your keyword research. Check out the established sites that are ranking for your desired keywords. You can use a premium tool like Ahrefs to review keywords and see how many relevant high quality backlinks the ranking content has.
To do this, you’ll need to access Keyword Explorer. At the top of the page you get a ballpark figure for how many guest posts, or links from unique domains, you’ll need to rank on the first page of the search results.
If you scroll a bit further down the page, you can analyze each of the ranking pages. You can then review the referring domains for individual URLs.
When reviewing the domains, count the number of relevant DR 50+ sites per page. You’ll likely need to match or exceed that number to start ranking. Remember that this is not an exact science – other factors go into your search result rankings, too.
You should also check if the links are “follow” or “nofollow”. I recommend you only count the number of DR 50+ domains with “follow” links. Below are the two columns you should focus on.
If your highest ranked competitors have hundreds or thousands of backlinks from DR 50+ sites, you are unlikely to be able to compete with that and might wish to focus on lower competition keywords instead.
Identifying Relevant Sites
Now that you have a target number of posts to aim for, it’s time to identify the sites you’d like to write for. Remember, backlinks are not all created equal.
An easy way to find guest post opportunities is to review the backlink profile of an authority site in your niche. You can use a tool like Ahrefs to export the full list of referring domains.
I then filter for sites that meet these criteria:
- A Domain Rating of 50+
- A trust flow of 20+ (you can use a tool like Majestic SEO to filter for Trust Flow)
- 3000+ visitors per month
- Niche relevant (is the site in a niche relevant to yours)
The best targets meet all of these criteria. Higher DR websites rank better on Google and the links are more valuable. It’s better to try to land a couple of DR 80+ for example than the same number of DR 50 – DR 60. The links are more powerful and will help your content rank faster.
Now that we have our targets, it’s time to search for contact information and start pitching.
Looking For High-Quality Sites
I’ve shown you how to create a list of sites to send guest post requests. Try to contact the site editor or owner by email rather than a contact form if possible. Fortunately, there are many tools to help you find their contact details.
I usually start with LinkedIn. Search for the site’s name. Click on the relevant result, and you’ll see something like this:
Check out the list of employees who work at the publication. A search for a term like “Content Manager” or “Editor” will generally get you the right person. Once you’ve found them, send a connection request.
If you have no luck with LinkedIn, try using an email finder. A tool like Find Emails or Voila Norbert will generally help you get the contact details of the person you wish to contact.
It’s time to compose your outreach message.
Remember, this is your first message to the website editor. They’re busy people, so don’t waste their time. Your email should be polite and friendly but concise. Briefly introduce yourself, make your pitch, and emphasize the value you can bring to their site and readers. If you have previously published on relevant authority sites, mention this in your email.
Here’s the basic email template I use in my guest post outreach:
I hope you’re having a great day. I’m [YOUR NAME,] and I’m [a few words about what you do.]
I’m interested in writing a guest post for [WEBSITE NAME]. I’m an expert in [YOUR SUBJECT AREA,] and I have a few ideas that I think would be great for your site. Would you be open to considering them?
I’m an experienced writer, so I’m confident I can meet your editorial standards! You can see samples of my published work at [LINK 1] and [LINK 2.]
Thanks for your time, and I look forward to talking to you soon.
All the best,
Feel free to modify this template in whatever way makes sense for your business.
An additional pro tip for you: you’re going to be sending lots of emails, so use an email tracker to see when each one has been opened and make sure you never miss a follow-up.
If you don’t get a response, follow up after a week. If you still don’t hear back, write that site off and move on. Rejections and unanswered emails are all part of the process.
Coming Up With Guest Post Ideas
Congratulations, you’ve received a positive response! Now you need to come up with ideas for your guest post. Any topics you pitch must be relevant to the site’s niche, have not been covered by that site before, and be interesting and engaging.
Here are my usual methods for finding guest post ideas:
- Find keyword gaps using Keyword Planner. Search for topics the site is likely to have covered until you find one that it hasn’t.
- Get inspired by published content. Buzzsumo allows you to check the most popular content in your niche by shares and engagements across different platforms. Don’t copy an idea, but put your spin on it.
- Check out Zest, a fantastic content sharing app. See what content is popular in your niche and use it to inspire your guest post ideas.
Unless they ask for more or fewer, I recommend pitching three ideas to each site.
Writing that Guest Post
The editor has approved one of your guest post ideas. Now it’s time to get writing!
When I’m writing long-form content, I always start with an outline. The outline lets you organize your thoughts, stay on-topic, and ensure you don’t miss anything important.
If the website has a style guide, read it before you start writing. If not, ask the editor for any guidelines. You should always read a few existing pieces on the site before you start to make sure you’ve got the tone right.
Here are a few of my top content writing tips:
- Write to express, not to impress. Convey each idea as clearly as possible, and in the fewest possible words. Avoid those unnecessary highfalutin words (see what I just did there!?)
- Research your topic thoroughly. Fact-check rigorously and ensure your data is current.
- Never plagiarize. If you use someone else’s ideas, always cite your sources.
- Use a mixture of long and short sentences, and keep paragraphs to six lines or under.
When you insert your backlinks, make sure they’re relevant. Include no more than one or two. Irrelevant or spammy backlinks will annoy the editor and won’t make it into the final published piece.
Give yourself plenty of time to write your article and proofread it thoroughly using a grammar checker before you send it. A good first impression is everything.
Scaling Your Guest Post Outreach
As we’ve established, one guest post will not cut it. An ongoing guest posting strategy is essential if you want to grow your authority and ensure your site consistently ranks highly in search engine results. But you’re just one person, and you’re busy!
Don’t stress. It’s time to get some help.
You can hire freelance ghostwriters to help you. In a ghostwriting arrangement, the “ghost” writes the content, but the work is published under your name. Hire the best writer you can afford. Sure, that person on Upwork will write you 3,000 words for $5, but you’ll get the quality you pay for. You can also hire people to help you with the administrative work of guest posting, such as keyword research and outreach.
It will take some practice and tweaking to get a system that works. But once you’ve cracked it, you’ll be scaling your link building and seeing your site climb the search rankings in no time.
Landing Opportunities With Guest Posting
Guest posting works. But you will only reap its benefits if you do it right. This means writing great quality, relevant posts for high DR sites.
Guest posting the right way means being strategic and following a process. You’ll need to undertake rigorous keyword research and competitor analysis, create a shortlist, vet your target websites, and reach out to the right people. And that’s all before you’ve even started writing! Fortunately, there are tools that can help you, and you can hire people to take some of the time-consuming work off your hands. Skilled ghostwriters and a reliable administrative team to handle things for you are worth their weight in gold when it comes to scaling your link building strategy.
Link building through guest posting takes time, but there’s no substitute if you want to build the kind of backlink profile that will propel your site to the first page of Google results. Start putting the work in today – you won’t regret it!
Top Guest Post Service Providers
Are you searching for guest posting services or blogger outreach agencies?
If your intention is to buy blogger outreach services, you just hit the jackpot.
Blogger outreach is one of the best ways to significantly increase exposure for your business or brand online (beyond just trying growing your social media presence or tweaking your website for search engines) then you need to consider guest blogging and blogger outreach services.
When you are able to get published on (or be mentioned in) other blogs in your industry, you will gain many new benefits including reaching a new audience, building authority and trust, getting targeted traffic to your website, and dramatically improving your search engine visibility.
What is Guest Blog Posting?
Guest blog posting is a content marketing tactic used by bloggers and marketers for the purpose of gaining website traffic, reaching a new audience and improving search engine rankings by way of earning high-quality editorial backlinks. Guest blogging can work in one of two ways:
- A guest contributor writes a post to be published on your website’s blog or;
- you, or someone on your behalf, writes a blog post to be published on a third party website’s blog.
How do you get guest blog posts posted on third party blogs?
You can try your own direct outreach to third party websites, or you can buy guest posting services through blogger outreach companies.
What is Blogger Outreach?
Blogger outreach is an influencer marketing tactic that involves creating and executing a strategy to work with other bloggers to create genuine, authentic content to promote a product, brand or service. A professional guest blogging service or blogger outreach service will help you identify high-quality websites in your niche. They will do the outreach on your behalf, pitch story or article ideas, and most often write the article on your behalf.
What are the Top Blogger Outreach Service & Best Guest Posting Services?
If you are ready to utilize blog outreach services to grow your business, then finding the best of the best is essential. Here you will find the top 10 guest posting and blogger outreach services available. The best blogger outreach and guest blog posting services are:
OutreachMama Review: Trusted by numerous businesses, OutreachMama is an established name for blogger outreach and they check-off all the boxes to become our Editor’s Choice.
It’s one of the very few guest posting services that lets you work on the strategy planning and consultations with the founder from the beginning.
They will also provide anchor text roadmaps and a fully dedicated PM to answer all your questions timely.
The links come from the real outreach and take into consideration metrics from Moz, Majestic, Ahrefs and SEMrush when placing links.
Relevancy is their big forte so that’s why, here in 2019, we make OutreachMama the hands-down, no-brainer top pick on our list.
388 Market St., # 1300
San Francisco CA 94111
Phone: (856) 521-3798
2. Stellar SEO
Stellar SEO Review: This is a boutique blog outreach service that does it right! While we’ve done our best to compile a list of solid blogger outreach service providers, the truth is that some of them miss the mark sometimes in terms of quality.
Stellar SEO, on the other hand, has a proven track record and more of a high-end “concierge” approach to blog outreach services that emphasizes quality over quantity. And here is something that is really refreshing – Stellar SEO (a US-based company) actually posts case studies and client examples on their website.
If you are looking to do blogger outreach right, and in a way that is sure to broaden your reach and bring you long term, sustainable ranking results, Stellar SEO’s blogger outreach service is the sole “no brainer” on this list.
2000 Glen Echo Rd #100
Nashville, TN 37215
Phone: (615) 953-9493
3. Fat Joe
Searching for FatJoe reviews? Founded in 2012, Fat Joe is now considered one of the fastest growing Content Marketing and Outsourced Link Building agencies in the entire world. The company works with more than 1,000 different agencies in 12 countries and is able to produce over 5,000 link placements each month. The company takes pride in offering clients unsurpassed customer support and a record of answering 90% of all received emails in just a few hours. Make guest posting and blogger outreach easier with the help of Fat Joe.
Park Plaza, Point South
Staffordshire, WS12 2DB
Phone: (01543) 496846
Looking for Outreach.Solutions Reviews? This is a recently launched service that provides very aggressive pricing (real, high-quality backlinks starting from $29). They focus on providing their clients with highly custom blogger outreach placements on real traffic sites with content that is targeted to their clients’ keyword and niche. Their process includes filtering out real websites with real traffic as measured by Ahref.com’s “Monthly Organic Traffic” metric. Outreach Solutions believes that if Google places the most value on links that come from websites with real organic traffic for related keyword terms. In addition to the custom blogger outreach services, this agency has a database of existing websites with detailed SEO metrics including Niche, TLD, Monthly Organic Traffic, Referring Domains, Backlinks, etc. so that you can buy placements a la carte at amazingly low prices.
1/62 Collins, Collins ST
VIC, 3021, Australia
MagFellow has been connecting marketers and publishers since 2013, although they made it official in 2016. They have over 150 loyal agency clients and place over 1,200 links every month! Magfellows link building and content marketing campaigns are customized and targeted towards your niche. This blogger outreach company has developed a reputation for outstanding customer service and quality. Their best-in-class client support means that they consistently answer over 90% of support requests within only a few hours!
Elland HX5, UK
Phone: +44 113 328 1143
Searching for No-BS Review? No Bullshit is a family owned and operated company that is based in Melbourne. Their staff has more than 15 years of industry knowledge in the field of digital marketing. This company is the real deal with it comes to successful blogger outreach efforts. Established four years ago, this company has helped to pave the way to how modern blogger outreach is executed, providing clients with the best possible returns. This company was developed after the lackluster results that other services were able to produce. For clients who want results, without the BS, No-BS is the company to choose.
1B, 51 Little Fyans Street
South Geelong, VIC 3220
Phone: 1300 958 427
Blog Dash Reviews: Since 2011, Blog Dash has been working to help companies develop effective guest posting and blogger outreach strategies. The company is focused on building real relationships and open communication, which they attribute to the success they have experienced thus far. The company already has relationships with thousands of bloggers, which means clients benefit from this. With bloggers having so much power today to influence buyers, having them on “your side” is invaluable. Blog Dash can help clients reach clients who care about what they have to say or offer and get them to the website.
Laval Ouest, Suite 223
Laval, H7P 5P2, Province of Quebec
Phone: (514) 247-5076
Linkredible Review: This company provides a unique approach to blogger outreach and guest posting services. Their efforts are real and manual. In terms of link quality and power, this company’s blogger outreach services are as good as they get. The staff writes high quality and professional content that includes information about your brand or product and that links back to the client’s website. The outreach team will then manually negotiate with real, live bloggers in your specific niche to have the content published on their blogs, which are all considered high authority. This will then pass the “juice” and the authority on to the client’s website, providing the desired results.
305 Brinsworth Road Brinsworth
Rotherham, S60 5EL
9. Submit Shop
Searching for Submit Shop Review? Established in 2000, Submit Shop serves people and companies all around the world who have diverse marketing needs. Customer satisfaction is a top concern for this company and their motto is to always provide on-time delivery of work that is result oriented for a budget that suits client’s needs. With over 15 years of experience in the field, clients can feel confident that Submit Shop is going to work hard to produce the results that their clients want and deserve. The company is driven to continue growing and finding new and effective ways to help clients succeed.
4700 Onondaga Blvd
Syracuse, NY 13219
Phone: (315) 703-9025
10. The Hoth
Using the power of the Hoth for guest posting is one of the easiest ways to get natural, high quality, white-hat, in-content links for your website. This helps you to boost your rank and get more traffic coming to your site. With these guest posts, the Hoth professionals will manually outreach to key sites in the client’s industry to secure a spot for a guest post. The Hoth is also on BloggerLocal’s list of top blog writing services. Once secured, they create a unique, quality article that includes the related links and places it on the site with backlinks to the client’s website. These are enterprise-level links that most other blogging outreach services simply can’t achieve.
111 2nd Ave NE #1500
St. Petersburg, FL 33701
Phone: (727) 201-0062
Other Blogger Outreach Services & Solutions
Growing your online presence is more difficult than ever before. To be successful, you have to use multiple efforts. If you don’t have the knowledge or ability to handle guest posting or blogger outreach on your own, then one of these professional and experienced service providers would be more than happy to help. Getting it right is the best way to grow your visibility, get more traffic to your website and see an increase in sales. The top 10 companies here are ideal for any guest posting or blogger outreach efforts you are interested in pursuing your company.
Does Blogger Local Accept Guest Blog Posts?
Yes, we do! If you’re a blogging outreach service, add us to your roster!! We accept high quality, unique, exclusive blog posts of 1,500 words or more that are relevant to blogging and content marketing and small business marketing. Pitch us here.
If you liked this post, you might also like to check out our definitive list of the top content writing services.
Now You are Ready to Hire the Best Blogger Outreach Services
We have tested many blogger outreach services. The vast majority offer spammy guest posting services that consist of companies that outsource to offshore virtual assistants. There is nothing wrong with the model per se, but the problem is that without native level English outreach, your company and personal brands’ reputations are at risk. The above top 10 best guest posting services should give you at least a decent level of outreach quality (with some offering excellent ‘concierge’ level service), but you should always keep a close eye on the quality of service and the quality of website’s that your blog outreach agency is pitching to.